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How Entrepreneurals Use the Telephone to Sell Information
by Carol Morse Ginsburg & Robert Mastin
Learn how imaginative Entrepreneurs are using 900 numbers to sell information of all kinds over the telephone.
From the mundane to the exotic, hundreds of real-life programs covering every possible application are profiled in this book. Find out what elements make a successful 900-number information service. Learn what programs have been the winners -- and the losers. Find your own niche as a service provider -- and toll collector -- on the information superhighway. Profiles more than 300 actual 900-number programs.
This book has become a classic in Audiotext (or Audiotex, as Carol once taught). I have talked with Carol Ginsberg a number of times and met her on one occasion. She remains one of the more interesting and uncommonly honest individuals in the Audiotext industry. The book is well worth the read, even if you only wanted to find out:
What all that 300 / 350 / 800 /888 / 900 / 011 number stuff is all about anyway? Uh?
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