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MONEY MAKING MARKETING

by  Jeffrey Lant

Finding the People Who Need What You Are Selling and Making Sure They Buy It

You'll never play games again with your marketing efforts after reading this revealing book.  Eleven profit-making, information-packed chapters that run the gamut from researching your market to creating a money-making catalog.  This large, thick, 180 page, 8"x11" book is chock-full of practical and straight forward information from the entrepreneur.

Dr. Lant lays out the marketing secrets you must know to make your business a success. You will learn how to:

• Handle your marketing research with the least amount of time and money

• Create inexpensive, but persuasive marketing documents you can use time and time again

• Get free publicity on radio, TV, in newspapers, magazines, and newsletters for whatever you are selling

• Use the phone profitably to sell to existing buyers, who have drifted away, and prospect for new customers

• Create a profit making catalog

• understand the ins and outs of co-op advertising, direct response card decks, premium advertising and trade shows and exhibiting

• Create prospect-stopping, persuasive headlines and advertising copy, and learn how to focus on the buyer (not yourself) to convince him what you're selling is what he needs.

• Learn what it takes to make classified and small space ads profitable for you.

And much, much more - including sample forms, letters, and documents that you can use right now to get your marketing off to a fast, profitable start.

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